an agency for charities and any organisation
that wants to do the world some good.

Adam's posts

‘Not Very Good’

May 16, 2011

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There has been a bit of a storm created by Martin Brookes, reported in Third Sector magazine, who told a parliamentary select committee that UK fundraiser’s “aren’t very good”. A post that looks at the bell curve of good practice across the sector.

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I need a new address

May 9, 2011

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I was reminiscing the other day about the joy of writing and receiving letters and my friend lamented that people send emails nowadays. Well that seemed pretty obvious – yeah, I suppose they do.But just looking at my personal email inbox today I can’t find any messages from people I know; every single one is a marketing message of some description.

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  I read this article from Third Sector magazine about Michael Naidu of Mencap, who is also vice-chair of the PFRA, asking that attrition rates from all channels of fundraising be published.  Currently it is only face to face (F2F) fundraising that reports attrition levels (I’m guessing this also includes door to door). I agree [...]

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Simon and I were talking the other day about fashions in web design and whether people just copied off each others’ sites or whether there are best practices emerging. So I thought that it would be a good idea to have a history of charity homepages, starting from now.

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The Four Fifths Rule

August 5, 2010

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I was sent a link to this article yesterday by a friend (who works as a fundraising consultant). She asked me what I thought about it ‘from a data perspective’. Given that the sample was so small, did I think it was indicative of anything useful to know?

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sircliff

What’s wrong with the following statement?

“We are mailing half as many people this time round, so we need to halve the income target”

Now, I guess that sounds entirely reasonable, but in fact, it isn’t.

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June 17, 2009

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Leah Williams from WRC

17th June 2009 Leah Williams, Communications Officer at the Women’s Resource Centre, stopped by the beautiful sofa to talk online networks and social media. Leah’s idea of a beautiful world is, “a world of mutual support and respect, peace, love and earl grey tea. It’s not asking much…”

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We’re very excited about the third NFPTweetup tonight, which is hosted at Christian Aid in Waterloo.

There are plenty of people coming along from a wide range of charities and nonprofit organisations to learn how to use Twitter, and other social media, more effectively.

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May 14, 2009

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whizzkids1

8th June 2009 Rob Dyson, PR Manager and Annabel Reynaud, Marketing Manager, for Whizz-Kidz came in for an hour on the beautiful sofa. We got some left-field doodling from them in response to our brief of ‘flowers’ – a smiley snail and a smiley sun!  They made us smile, too. Annabel and Rob’s idea of [...]

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