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June 8, 2010 at 11:56 am

NFPtweetup seven preview: What should you expect from NFPtweetup events?

For our fifth guest blog post, we hear from Howard Lake with his take on NFPtweetup events, what to expect and what you might get out of coming along or taking part:

Who do you go to when your PC or printer stops working? If you’re lucky, it’s the tech person in your office, whether that’s their job title or they just seem to know lots more about tech than you do. If not, it’s your tech friend or neighbour. We all have useful contacts whom we turn to when our computers and related kit stop working.

But it’s always a person. Of course we can search online for advice, but nothing is more reassuring as you stare at an alarmingly blank screen or search for that document that was in that folder than a calm, friendly tech person who has sorted out this kind of problem many times before.

The same is true of the headlong rush that is social media and all that it seems to offer to charities and voluntary organisations.

Which is why I’ve attended almost all the NFPtweetups that have taken place, and will be at the seventh one this week.

Don’t be put off by the jargon: NFP = not for profit, and tweetup = a meeting of people arranged via Twitter. Once you are through the doors of these increasingly popular (and free) events, you’ll find a room full of people from all kinds of charities who are keen to learn from each other. And, given the frenzy of activity around social media, there is always something to learn.

NFPtweetup events are always slightly different, which keeps them engaging.

Previous events have included collaborative slideshows of ideas, thoughts and lessons learned (where each slide is sent in by a different contributor), breakout groups and workshops to discuss specific areas of work, objectives or challenges many charities share, and there are always a selection of short presentations – usually case studies – from charities about their use of social media, sharing what has, and hasn’t worked for them.

But, above all, it is an opportunity to chat with people facing the same issues as you, and a chance to ask the ‘silly’ questions‚ that you think would mark you out as far too behind the times with social media.

It’s a genuinely supportive event, and I leave every one with a list of new ideas and solutions to try out. I also always meet interesting people, some old friends and some new contacts. Even better, we stay in touch after the event via Twitter. So, I end up boosting my list of helpful people whom I can ask next time I get stuck.

Howard Lake
UK Fundraising
@howardlake

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June 7, 2010 at 3:13 pm

NFPtweetup seven session preview: Whizz-Kidz social media overview and update

Those who came to the last NFPtweetup on 4 March are sure to remember Rob Dyson‘s presentation on the first steps he had taken to monitor and measure the impact of Whizz-Kidz social media engagement. If you missed it, you missed out on Rob’s uniquely engaging and humourous delivery, but you can still see his slides on slideshare:

In our fifth blog post in the run up to NFPtweetup on Thursday, we hear from Rob, Pam and Jess from Whizz-Kidz with a preview of the update they will be giving us on Whizz-Kidz social media journey, including some of the tactics they use to engage with events fundraisers:

At youth mobility charity Whizz-Kidz we’ve been steadily increasing our social media and real-time web use over the last 18 months; trying and testing different platforms for different communications with our supporters and users.

However it’s only recently that we’ve really begun to evaluate and measure the reach of this experimentation. Pleasingly, the feedback and engagement levels kind of shows that, erm, we’re not experimenting anymore; we’re actually getting rather good at it.

There’s no room for complacency though, and there is constant demand for innovation in terms of how we harness our supporters, and importantly, how we subscribe more people to our bottom line: donating or fundraising so we can support more young disabled people year on year.

At the NFPtweetup on 10 June, we’ll be giving a brief overview of what works for us (it may not work for you).

Specifically:

Having a Facebook profile as a person – “Jess Whizz Kidz”, has proven an incredibly popular way to engage with our London Marathon runners. Participants may not always pick up the phone, but they do like using Facebook: you’re on their turf and building great relationships. Plus it’s on a Facebook wall (not stuck in an email) so can be shared, added to, and built upon by other runners.

Twitter is a fantastic viral tool, so we use it when we want to get messages out quickly and to a wide audience – we have loyal ambassadors who retweet us. We also talk a lot – chat, converse, ask questions and have discussions. We make friends.

YouTube (promoted via Facebook and Twitter) is the bees knees when wanting to paint a picture of the impact of our work. We have a growing portfolio of videos made by our young people telling their own stories, in their own words.

We hope you get some ideas from our short session, and we’re looking forward to hearing your successes to! We’re all learning.

Rob Dyson, PR & social media Manager – @robmdyson & @whizzkidz;
Pam O’Brien, Events Fundraising Manager;
Jess Leigh, London Marathon Project Manager and Events Fundraiser – @whizzkidzevents
Whizz-Kidz

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June 5, 2010 at 11:32 am

NFPtweetup seven session preview: Dogs Trust and Twibbon fundraising

Many in the sector still seem to doubt that social media can be used for fundraising – in large part because there are so few examples of charities having tried – so we’re really lucky that Jacqui O’Beirne of Dogs Trust will be sharing the results of Dogs Trust’s Twibbon fundraising experiment at next week’s NFPtweetup. In our third blog post to warm up for the event, Jacqui gives us a sneak preview of what she’ll be sharing:

Dogs Trust, as most of you know, are sometimes heralded as the ‘best practice’ for NFP social media, and while we love that tag there was always a missing element for us that niggled – we never raised any money. We rehomed loads of dogs, which is our charity aim, but we never had a figure in our income column come month end.

We went into social media as a communications tool, not a fundraising one, but sitting in department of 30 others who are raising money made us feel a bit inferior.

So, never ones to pass up an opportunity, when JustGiving and Twibbon approached us about being their guinea pig for a product they were launching how could we say no?!

At next week’s NFPtweetup I’ll be sharing the results and learnings from our Valentines Day Twibbon Experiment, as well as answering any questions you may have about our work online.

See you all there!

Jacqui

Digital Marketing Manager
Dogs Trust
@jacquiobeirne @dogstrust

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June 4, 2010 at 10:53 am

NFPtweetup seven session preview: Active Fat campaign show and tell

In our second blog post to warm up for NFPtweetup next Thursday, 10 June, we get a little taster from Joe Freeman of Diabetes UK about what he, and colleagues from Cancer Research UK and British Heart Foundation, will be sharing at the event:

Diabetes UK, Cancer Research UK and the British Heart Foundation have been working together to raise awareness of the dangers of Active Fat. The fat that makes up your love handles – actually, I won’t assume that you have love handles, that would be rude… The fat that makes up my love handles doesn’t just sit there doing nothing. It’s active, and can cause cancer, Type 2 diabetes and heart disease – scary thought.

With this in mind, it was decided that we should raise awareness about it. Three charities, combining their powers to spread the message about the evilness of active fat. And Active Fat is evil, as I’m sure you’ve all seen in the wonderful animations that were created to spread the awareness message:

All three charities have a large online supporter base across a multitude of social networks and, by working together, we were able to share joint messages and spread the word much further than we would have been able to do on our own. We’ll be talking about how we did that and to what extent this was a success. Oh, and did we learn anything from it? We’ll share that too!

Joe

Digital Communities Manager
Diabetes UK
@JosephFreeman

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June 3, 2010 at 6:01 pm

NFPtweetup seven is just a week away!

We’re all getting very excited about the prospect of our seventh NFPtweetup event next Thursday, 10 June, and hoping it’s going to be the best yet.

We have some fab speakers coming along to share experiences and insights from their work with social media, from charities including British Heart Foundation, Diabetes UK, YouthNet and Whizz-Kidz, there are 94 people registered to attend the event from a range of charities large and small, and in between, representing a whole host of causes and a diverse range of specialisms, including (but not limited to!) marketing, fundraising, campaigining, volunteering, PR, digital and community management.

We decided we might have to channel some of this excitement into something constructive that people will find useful and that will set the scene for the event, so – starting today – we’re going to do a blog post per day until the day of the event. We hope it will help to get you warmed up for Thursday, and that it will be especially useful for people who haven’t been to an NFPtweetup before and aren’t sure what to expect.

We’re going to include some guest posts from speakers at the event, giving a preview of what they’ll be sharing on the night, and we’ll also have some other social media-related posts along the way, from some other people you might have heard of… (how mysterious).

So, look out for the next post in the series tomorrow, which will be a guest post from Joe Freeman from Diabetes UK, giving us a preview of what we can expect to hear from him at the event next week. I’m looking forward to it already!

Rachel

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