Last night I attended an event called The Goodpitch at Amnesty’s very cool offices in New Inn Yard – just around the corner from beautiful world.

When I look at my Twitter-stream, I find that there are some people whose tweets regularly stand out. They offer a beguiling mix of information and wit that burst onto my screen like verbal fireworks. Beautifully formed thoughts that give the impression of having just rolled effortlessly off the keyboard.

So here I am, sitting down to a meeting with another potential beautiful client and we’re doing the introductions.

The guy to my left is in charge of ‘Supporter Retention’ (not development, just retention?). The lady to my right looks after ‘Supporter Acquisition’.

We have this wonderful intern. She’s bright, ruthlessly efficient, a real pleasure to have around.

She’s learned about fundraising and marketing, and loads about data analysis, since she’s been with us.

There’s only one problem: she’s leaving to do an MA.

As things tend to in this office, it all began with a discussion about music. Both Adam and I play guitar. Him brilliantly. Me, less brilliantly (a lot less).

The centre spread in the Independent today is an article entitled: Charity begins online. It recognises that in these recessionary times, it is becoming harder and harder for charities to get their messages across, which is inevitably leading to them to re-evaluate their approach as to how to connect with people.

Twitter has become omni-present. A lifeline for Iranian protesters; kept open at the request of the Whitehouse. Quoted on the Today programme. Dropped into sitcoms to make them feel up to the minute. Even my, 80-year-old, mum wants to know what it’s all about.

22nd June 2009 Dianne Flatt from Epilepsy Action dropped in for an hour on the beautiful sofa to talk about events fundraising, data, social media and about 2,000,000 other things!  We thoroughly enjoyed meeting you, Di. Di’s idea of a beautiful world is, “one where everyone smiles, and every day thinks about at least one great [...]

Anyone keeping an eye on Iran in the aftermath of the (rigged?) election could not help but be struck by the role that social media is playing in the unfolding events.

Well, I’ve just checked with a few people and apparently it isn’t me. According to my daughter I score “zero” on the cool-o-meter. So it must, therefore, be the world of charity.

It’s very far from being a secret that we have been plugging our entry for Bullying UK in the CBS Outdoor bus side competition. If, by some freak of nature, you’ve missed it go and vote for us immediately (please). It’s a slightly odd voting system – you can vote every day, not just once.