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June 10, 2010 at 11:38 am

NFPtweetup seven session preview: Highlights from past tweetups

For our final blog post, we hear from Jonathan Waddingham with highlights from past NFPtweetup events.

With the seventh NFPtweetup upon us, you should be well on your way to knowing what to expect. But how did it come about, and what are the highlights you may have missed?

At the risk of navel-gazing, we’ve already done a “story so far” presentation (from November 2009) so you can see that to find out how it all started back in November 2008. But if you look at the first ever collaborative slideshow (we used to get everyone coming to send in a slide on a certain topic) it’s funny how some of the themes are still relevant today:

But that’s no surprise really – if you’re on Twitter then you’re communicating with people and are this involved in communications (to a greater or lesser degree). So you need to know who’s in control, what your message is, and what the goal is. The only thing that’s changed over the last couple of years is that there are more examples of charities doing these things well on Twitter (and other platforms).

This is what I find really interesting about the tweetups – hearing stories from the people who are actually making things happen, and them sharing their advice. There’s no self-promotion or agenda, no question is too simple or stupid, everyone’s very open and honest about their success and failures. And as much as we all like to communicate online, there’s no substitute for meeting people in real life (or IRL if you like) and putting a face to the avatar.

We’re proud at JustGiving to have supported the tweetup for the last two years, as I think so many people have taken away so much from all of the events. And they don’t happen by accident – it takes a lot of time and effort to organise the venue, speakers and agenda. So this time we’re even more excited than normal to support the event at our new office. I only hope it’s big enough for all you NFPtweeters!

But I’ll leave you with probably my favourite collaborative slideshow so far, on “finding your Twitter voice”. I think it’s the hardest thing to crack when you first join Twitter, and in these 18 slides, there are some fantastic examples of people, organisations and charities who manage to communicate their mission, calls to action and their personality in just 140 characters.

NFPtweetup Collaborative Slideshow – 27 May 09

View more presentations from Rachel Beer.
Looking forward to seeing everyone later today!

Jonathan Waddingham

@JustGiving

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June 9, 2010 at 10:52 am

NFPtweetup seven session preview: LifeSupport: Change through art competition

For our sixth guest blog post, we hear from Ollie Drackford at YouthNet with a preview of what he’ll be sharing at the NFPtweetup this Thursday:

YouthNet’s online guide to life, TheSite.org, is a trusted source of information, advice and guidance on whole plethora of issues, ranging from relationships and sex, to the law and health.  It also holds a wealth of impartial articles, videos and podcasts about finance, supporting thousands of young people a month through problems around budgeting, bankruptcy and debt.

The recent economic crisis has heightened these problems for young people: with financial issues also impacting their job prospects, their study choices, relationships and mental health.  With this in mind, we set out to develop a campaign that would generate greater awareness of the related content, services and support available on TheSite.org.  Finance, however, doesn’t have quite the same ‘sex appeal’ as some of TheSite.org’s other website content – so how could we encourage young people to express their opinions on this topic?

The idea: a creative competition, ‘LifeSupport: Change through art’, asking 16 to 25-year-olds to submit artwork based on their experiences of the recession.  A competition that would engage and encourage them to share their thoughts and experiences on these troubling times, offering them a place for their voices to be heard on the issues, whilst at the same time signposting them to the support and advice on offer from TheSite.org.

With funding from the Citi Foundation, support from our agencies, beautiful world and Theobald Fox, and the involvement of our entire Communications and Marketing team, what started as a relatively small idea grew to a major integrated marketing and PR campaign.

Through a mixture of offline and online activities (with a particular focus on social media work), we were able to create a unique and pretty exciting campaign. You need only look at the awards exhibition, or the shortlisted entries and jaw-dropping winning video to see how successful and unique it was.

Join us on Thursday to find out more.

Ollie Drackford

@YouthNetUK

@OllieFD

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