In our second blog post to warm up for NFPtweetup next Thursday, 10 June, we get a little taster from Joe Freeman of Diabetes UK about what he, and colleagues from Cancer Research UK and British Heart Foundation, will be sharing at the event:
Diabetes UK, Cancer Research UK and the British Heart Foundation have been working together to raise awareness of the dangers of Active Fat. The fat that makes up your love handles – actually, I won’t assume that you have love handles, that would be rude… The fat that makes up my love handles doesn’t just sit there doing nothing. It’s active, and can cause cancer, Type 2 diabetes and heart disease – scary thought.
With this in mind, it was decided that we should raise awareness about it. Three charities, combining their powers to spread the message about the evilness of active fat. And Active Fat is evil, as I’m sure you’ve all seen in the wonderful animations that were created to spread the awareness message:
All three charities have a large online supporter base across a multitude of social networks and, by working together, we were able to share joint messages and spread the word much further than we would have been able to do on our own. We’ll be talking about how we did that and to what extent this was a success. Oh, and did we learn anything from it? We’ll share that too!
Joe
Digital Communities Manager
Diabetes UK
@JosephFreeman
Tags: awareness, Charities, Charity, Facebook, social media, Twitter, YouTube
