Many in the sector still seem to doubt that social media can be used for fundraising – in large part because there are so few examples of charities having tried – so we’re really lucky that Jacqui O’Beirne of Dogs Trust will be sharing the results of Dogs Trust’s Twibbon fundraising experiment at next week’s NFPtweetup. In our third blog post to warm up for the event, Jacqui gives us a sneak preview of what she’ll be sharing:
Dogs Trust, as most of you know, are sometimes heralded as the ‘best practice’ for NFP social media, and while we love that tag there was always a missing element for us that niggled – we never raised any money. We rehomed loads of dogs, which is our charity aim, but we never had a figure in our income column come month end.
We went into social media as a communications tool, not a fundraising one, but sitting in department of 30 others who are raising money made us feel a bit inferior.
So, never ones to pass up an opportunity, when JustGiving and Twibbon approached us about being their guinea pig for a product they were launching how could we say no?!
At next week’s NFPtweetup I’ll be sharing the results and learnings from our Valentines Day Twibbon Experiment, as well as answering any questions you may have about our work online.
See you all there!
Jacqui
Digital Marketing Manager
Dogs Trust
@jacquiobeirne @dogstrust
Tags: Charities, Charity, communications, Fundraising, Just Giving, NFPtweetup, social media, Twibbon, Twitter
