I wanted to share this post by Laila Takeh, Digital Manager from British Heart Foundation, because it captures a chat we had on Twitter the other day that I found really interesting and useful – and I thought others might too:
Over Christmas I found myself thinking about whether there is a pattern to what makes someone recommend a charity. I think it must be different to commercial organisations but I can’t really be sure. I posted my ponderings on twitter and it started a conversation I thought I’d repeat here.
So here you go – a mini crowd sourced checklist and the seed that started my resolution to blog!
spirals Laila Takeh
Today I am pondering.. Is there a pattern to what makes a charity compelling enough for someone to recc’d it
rachelbeer Rachel Beer
@spirals there are probably some common factors, which would be fairly easy to guess at, but a pattern… I’m not so sure
spirals Laila Takeh
@rachelbeer thx- I agree. Been thinking.. exc. supporter’s personal experience of the issue – personable, honesty, good storytelling..
rachelbeer Rachel Beer
@spirals and showing impact/positive outcomes as well as the need, sharing useful inform, perceived to be an authority on the issue/cause…
spirals Laila Takeh
@rachelbeer Think another important one is collaborating with others where there is shared issue/s. Not being megolomaniac
rachelbeer Rachel Beer
@spirals … and perceived to be good value for money/effective. I think showing appreciation for supporters is a big one in the mix, too
spirals Laila Takeh
@rachelbeer there must be some sort of checklist somewhere already. Hmmm
rachelbeer Rachel Beer
@spirals good one
rachelbeer Rachel Beer
@spirals I’m not sure there is. I was thinking about blogging it – do you have a blog?
spirals Laila Takeh
@rachelbeer toyed with blogging but not stuck it out yet. Perhaps that should be my 2011 resolution 
