Archive for the ‘Fundraising’ Category

Our first million pound banjo.

Monday, July 6th, 2009

As things tend to in this office, it all began with a discussion about music. Both Adam and I play guitar. Him brilliantly. Me, less brilliantly (a lot less).  But it’s a passion, which means Rachel often has to endure one of us twanging away in the background, while she tries to get on with something more grown up.

“I’ve always wanted a banjo,” one of us said. Conversation ensued about the generally unsung nature of the banjo in these modern times. If you want to hear some real nice plucking and some damn fine country singing, let me recommend Ralph Stanley and the Clinch Mountain Boys’ album: Man of Constant Sorrow.  Guaranteed to put the “yeeha!” back into your day.

“We should buy a beautiful world banjo.” The other one of us said.

In the thoughtful silence that followed a rather nice idea was born.

“Let’s buy one as soon as we raise a million pounds for one of our clients.”

“The million pound banjo!”

Million Pound Banjo

Now, that was a thought worth holding onto. And we did. I’m not saying that the incentive of a banjo was the only thing that spurred Adam on to work his recent data analysis magic, but, gosh-darn-it, it must’ve helped. The appeal in question turned out to be a record breaker for our client, and a banjo earner for us. We’ve called our new instrument “Lucky”, though Adam insists there was no luck involved.

Now, it turns out that a banjo tunes differently from a guitar (tricky).  And plays quite differently (even trickier).  So there’s a lot of practice needed (poor Rachel!). The other problem is, we only have one banjo between two of us.

Guess we’ll just have to earn another million for another client. Any takers?

Is it me, or has charity become cool?

Monday, June 15th, 2009

Well, I’ve just checked with a few people and apparently it isn’t me.  According to my daughter I score “zero” on the cool-o-meter.  So it must, therefore, be the world of charity.

At the weekend, business woman, Mary Portas observed in the Observer that: “Our cultural G spot has moved. It used to be greed. Now it’s giving.”

Only a couple of years ago, when I mentioned that I did work for charities it brought a quick, embarrassed silence to the conversation.  Now the same people look at me as if I’m some sort of saint (if only they knew!).

Charity, it seems, has become like rehab – everybody who’s anybody is going there.

So what’s happened?  Well for one thing the rich and famous are still at it.  This morning the papers were full of Madonna adopting a second orphan from Malawi.  Comic Relief has just had its best year ever.  Everywhere you look someone famous is involved in a little judicious giving.

In an article in the New York Times, Naomi Levine, an expert on philanthropy at New York University, said young people, “more than ever want to do something.”  Judging from the calibre of the people who want to come and work with us, this is definitely true.

Of course, social media is playing a role in this as well. Earlier this year Hugh Jackman (better known to many as Wolverine) offered to giveaway $100,000 to whichever charity could make themselves most appealing in 140 characters:

picture-18

This is exciting stuff.  Anyone could play and many of us did.

Politicians are also doing their bit (albeit unwittingly) by making such a public display of  greed and incompetence.  Enough to drive anybody in the opposite direction.

Then of course there is the recession, forcing all of us to re-examine our values. Finally there is the environment.  The once cranky idea that you don’t just consume but need to put something back is now mainstream.

These may be hard times but, in many ways, people want to give back more than ever.  Now that’s cool.

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