Big news in the technology and business worlds, Facebook will be launched on the stock market in the very near future with initial estimates suggesting a total value of $100 billion.

On the plus side, shareholders could have a positive influence as they may bring new ideas from outside the confines of Facebook and have a say in the future direction of the social network. However, this could mean that Facebook comes under greater pressure from these shareholders to exploit the many resources it has, particularly data, in order to maximize returns from the site.

The beginning of the end? Who knows…

Facebook’s Subscribe feature ‘ruining news feeds’

The Twitter-like Facebook Subscribe is apparently ‘ruining news feeds’ for users adopting this new feature. According to Todd Wasserman of Mashable, the method Facebook uses to rank posts means that public updates ‘dominate’ the news feed, causing friend updates to be missed, much to the annoyance of users.

While the Subscribe option is very much intended for users to follow public figures and journalists, it mirrors similar issues brand pages face, particularly in relation to recency and frequency of updates. The potential problem that Subscription based updates could cause is that too many public updates in the news feed could put users off from not just Subscribing to public updates, but from Liking brand pages as well in an effort to keep their feed free from irrelevant updates.

The ‘bashtag’

Last week we saw the McDStories hashtag from McDonald’s backfire, with merciless Twitter users recalling various horror stories. This week’s ‘bashtag’ victim appears to be Blackberry after launching their #BeBold campaign.

The aim was to get people to tweet how they would #BeBold in 2012 and according to RIM, they recieved 35,000 “appropriate” tweets in response. However, a sizable number of respondents took it as an opportunity to comment on the state of the company (made easy since the ‘business is in transition’).

As mentioned by David Berkowitz, “…some brands are more ripe for getting hashtags hijacked than others,” and continued by commenting that Apple and Virgin would be examples of companies that are unlikely to suffer a ‘brandjacking’.

Berkowitz puts it simply, “…brands with big vulnerabilities…should avoid hashtag campaigns”.

Simple but sage advice! Charities should be wary of their brand and the public perception of it, especially when considering campaigns such as these.

Average age of Twitter users to fall?

I came across an interesting article the other day, partly confirming suspicions I had been holding for some time: parents on Facebook are not a good thing!

Fortunately my Facebook account is free from parent profiles, but for many this is sadly not the case. The perceived prying eyes of parents (or other family) is causing some younger users to find an alternative social platform to get some of their online privacy back (ironic though it may seem considering how public everything seems to be!). One article from Sun Times suggests that teens are migrating to Twitter for this reason.

Could this mean that the average age of Twitter users will start to fall?

Twitter profile banner

It seems as though a key feature of the new Twitter design has gone completely unnoticed by me! While researching a new campaign by McDonald’s yesterday (#LittleThings), I noticed that their profile had a banner running across the top promoting the campaign:

While looking great, the new feature has drawbacks. Research told me that this new feature is only available as part of ‘enhanced profiles’, which become available to brands that spend $25,000 on advertising on the social network. For big brands, this wouldn’t cause a bat of an eyelid considering promoted trends can go for around the $120,000 mark. Smaller organisations or those spending less on Twitter advertising are pretty much priced out of having this new feature.

If it’s any consolation though, I’m not entirely sold on how great this feature actually is. Banners are relatively small, un-clickable, and given the ever growing average screen size of users, offers little extra benefit than that of featuring the same content on a profile background. Also, take for instance the question of how many times people visit an actual Twitter profile. Recently, Twitter added lightbox functionality that displays a summary profile (sans pretty banner) once a Twitter handle is clicked inside a tweet, a la the following image:

Traffic through to the actual profile must be hitting an all time low (I’d love to see some stats if anyone has any!), so not having this functionality isn’t a huge loss.

Until next week!

Ash

Last year, there was considerable buzz around the idea of crowdfunding; however, it has yet to hit the mainstream in the UK.

A US initiative called Crowdrise has had recent publicity thanks to ‘The Mozilla Firefox Challenge’, which has apparently ‘proved’ that crowdsourcing works. The competition-style idea used 12 celebrities head-to-head and raised over $680m.

While this is great (that $680m would probably still be sitting in pockets and back accounts without this competition), it got me wondering about who really benefits from crowdfunding.

Big name celebrity and brands undoubtedly had a hand in the competition’s success, but would a similar idea created by an individual or smaller charity have worked? Would the level of success be the same or would success be felt in other ways? For example, would smaller projects be better for creating an affinity between the donor and the cause, perhaps leading to longer term support?

The obvious benefit of getting big names involved is that you immediately have improved promotional opportunities (e.g. through marketing materials, celebrity Twitter/Facebook account audiences). But is this enough? Some celebrities were offering benefits for donating such as tickets to one of their shows. With this in mind, were people giving because they liked the celebrity, wanted something in return or wanted to give to a good cause?

This model of crowdfunding is still new and definitely has some room for improvement, and could significantly change the way charities raise money. This has particular significance at the moment considering the changing ways donors are giving to charity.

When hashtags backfire…

We all enjoy an entertaining hashtag. The way they can unite thousands of people who have never met to talk about a single subject is one of the reasons we love social media. But what happens if a hashtag you started as part of a campaign has unexpected responses?

Well, it seems McDonalds have just had experience with that. The hashtag #McDstories, that started out as an interesting way to share what goes in to the making of the food we all hate to love (don’t even try to deny it!), quickly got hijacked by Twitter users for less than *ahem* savoury stories of McDonalds #fails. According to McDonalds, their other hashtag #MeetTheFarmers received mainly positive comments.

To some extent, brands such as this are particularly susceptible to criticism like this, even when trying to do a good thing. Following the general rule that people are more likely to complain about something rather than give praise, McDonalds is probably no stranger to these sorts of messages – it was just unfortunate that the latest round came off the back of one of their own hashtags.

And the worst thing? Even after reading the horror story tweets, I still fancy a Big Mac for dinner.

The good news is that not all hashtags provoke the same response. The #hardandfast campaign from The British Heart Foundation proved a huge hit, fighting it’s way up the trending topics list for all the right reasons. People are still tweeting about it too! Just to note though, not all tweets using the hashtag are related to the campaign and I can’t be responsible for any links you may find intriguingly vague!

YouTube sees upload record

We’ve all done it. A friend recommends a YouTube video, we watch it. Then, something magical happens – we spend a good two hours mindlessly clicking and watching related videos, and end up watching fluff about UFO conspiracies. The good news is that you’re not alone, and there are people who will support you. The bad news is that there will continue to be no shortage of videos we can watch on ‘that you tube’.

Yesterday, YouTube announced that around one hour of video is uploaded every second, amounting to around a decade worth of content uploaded every day.

Crumbs.

Rates of adoption for Tablets and e-readers continue to rise

An interesting statistic from Mashable: apparently almost 30% of US adults own a tablet or e-reader.

This got me thinking about content. There’s no doubt about it, handheld devices are changing the way we consume various types of content from music, videos, and games all the way through to websites, books and magazines.

So, presumably, we should start thinking about the content we produce and the most appropriate way to distribute it, taking into consideration how it will be consumed. For example, if you produce a charity newsletter, would it be worth producing a Kindle version for your readers? Barriers to entry to new technologies like this are incredibly low, so shifting focus of resources to producing such content could be worth while.

Until next week,

Ash

The Great Google Convergence:

Last week Google announced the launch of Search, plus your world as it strives towards its dream “to have technology enable everyone to experience the richness of all their information and people around them.” ‘Search, plus your world’ in a nutshell means personalised search results for you, as Google promises to give you “a result page only you can see.” What interests us the most is the impact this will have on SEO. In our 2012 predictions post, we suggested that Google+ will have a higher uptake with regards to brands and business marketing due to the importance Google has placed on brand pages to affect search rankings. Well, we look what we have here… Google will be using G+ profile pages to source ‘high confidence’ data to determine the highest ranking pages in search. This means charities will need to build a stronger profile to ensure its results appear higher in page rank. Similarly, +1 will become more important for promoting incoming links to your website that count towards your Google rank. If you’re still debating whether to add +1 buttons to your site then now might be the time to act.

How are you getting on with Google+? Will this latest development mean you’ll consider investing more time on this platform? Let us know what you’ll be doing in the comments below.

The internet strikes back: 

It would be quite wrong to let today go past without mentioning the #wikipediablackout, or, more accurately, the campaign against SOPA. To summarise, SOPA is a U.S. bill designed to block access to sites containing unauthorised copyright material. Copyright law has yet to catch up with the labyrinth that is the internet and, although steps may need to be taken against online piracy, SOPA is surely not the answer. Wikipedia, amongst other sites, is protesting by blacking out its homepage firmly bringing the debate to the fore.

Although a U.S. bill, if this controversial bill was passed, it could seriously affect your organisation and any content it produces. For example, if you’re a charity with branches in the U.S. your site could be shut down if someone made a complaint against you, or even worse, sued for being in breach of copyright law. I shudder to think the impact this might have on charity resources across the pond, let alone what would happen if the charity was actually sued. Similarly, if content was shared across social networks by hundreds or thousands of people, would this mean Facebook, Twitter and other social networks could be shut down?

Have you been following the campaign? What are your thoughts about how this could impact your organisation?

Microchipped ID wrist bands:

So, this isn’t usual beautiful bytes territory but this new technology caught my eye this week as plans were announced to have microchipped ID wrist bands at festivals. Apparently the chips will store information about event participants to avoid ticket touting and combat fraud. More interestingly, I thought, there is the potential to top up the wrist bands with credit to pay for things during events. I was struck by the possibility of how easy this might make collecting charity micro-donations at these sort of events. Although festivals aren’t the traditional target market for some, it’s still an interesting development. The idea still seems to be in its infancy but it’s one I’ll be following with interest.

Cotweet:

So, I received an email this morning informing me ‘ExactTarget will sunset the free edition of its CoTweet software’. Beyond my irritation that they couldn’t just simply say they’re getting rid of it (FYI a sunset is not romantic if you’re telling me bad news!) I was genuinely disappointed by this news. Cotweet tweeted that it ‘isn’t going away – it’s just evolving’ although I would have appreciated a more direct response instead of PR fluff. Rachel consoled me, recognising that you should have to expect to pay for quality, on which I wholeheartedly agree. Sadly, however, for most charities a paid version of the platform isn’t likely to be an option (although costs haven’t been announced). I tweeted to ask if there was an alternative for charities  but haven’t heard back as yet.

Do you use Cotweet? Were you as disappointed as me? (I had to eat a croissant to recover from the shock) And what are you going to use come February 15th when Cotweet is no more? I already use Tweetdeck but would love to hear recommendations for an alternative platform.

Ash will be back in the office next week so until next time, whenever that may be

Teri

With CES (Consumer Electronics Show) 2012 in full swing, any tech-geeks worth their salt will be following updates with anticipation to see what new innovations will be hitting shelves and screens in the coming year.

Microsoft Keynote

While a majority of the keynote was less than inspiring, one thing did catch my eye. News that Kinect will become part of Windows 8 opens up new possibilities for those with physical or learning disabilities to be able to interact with technology. This could range from simple use of computers, to controlling everyday objects. Take this example of how hand controls can be used to drive a longboard:

via Mashable.

Very exciting!

myspace

After what seems to be a virtual beating over the last few years, myspace is taking steps to reclaim some of the social market share under the influence of new part-owner, Justin Timblerlake. At CES this year, Mr Timberlake took the stage with Panasonic to introduce a new social app that will be integrated with televisions to enable real time sharing of your viewing habits.

While cost of entry for this service is high (purchasing a new television), social sharing on this level is still largely seen as tiresome and the target audience of myspace probably isn’t the same as a Panasonic television customer, …I tried to find a positive end to that sentence, but I don’t think there is one.

Facebook demotes ticker?

While having a little browse of Facebook earlier (to look at some app Insights, I swear!), I noticed that sponsored ads had made their way to the top of the right hand sidebar. However, a page refresh shuffled things back into the previous order (Ticker on top).

This may have just been a temporary move, but if not, it further highlights how prominent Facebook ads have become over the last year or so. With more companies and organisations allocating greater shares of their advertising budgets to Facebook ads, it would make sense for Facebook to give them the more prominent screen real-estate.

Change on the cards for Google Analytics

Last year, we heard news that Google would be introducing a premium version of their excellent web tracking software. However, there was always a question over what they could possibly offer that would warrant paying for a service that has been (and will still have) a perfectly serviceable free version.

Well, it appears that security and privacy related changes in the way that Google handles collection of data for logged-in users could have an affect on the data reported in the analytics dashboard. This post goes into much more detail about what may or may not be included in the premium version, but by the looks of it, we won’t be queuing up for a premium account just yet.

I’m hitting the slopes next week, so I’ll be leaving next week’s #beautifulbytes in the very capable hands of Miss Doubtfire.

Until then!

Ash

Technology

Twitter

Like public transport, social media will feel full the effect of the London Olympics. Last July saw a landmark Twitter event during the Womens World Cup final between Japan and the USA where 7,196 tweets were sent each second. The ever popular social network will surely see this record broken during the London 2012 Games.

Facebook

Facebook will inevitably hit the 1 billion user mark by the end of February/beginning of March. With active users staying around the 50% mark, that will mean a potential advertising audience of 500 million people!

We’ll also start to see custom actions in apps on Facebook but adoption will be lower than expected as people start to realise how clogged up their feeds get with pointless stories that honestly aren’t newsfeed-worthy.

Google+

Google+ will have a higher uptake with regards to brands and business marketing due to the importance Google has placed on brand pages to affect search rankings. Have you set up your brand page yet?

Path

We predict mobile services like Path coming of age, and being a viable complementary addition to people that have multi-platform blogging presences because it’s a more intuitive way of posting your lifestream.  Early adopters will lead with their personal drivel, with everyone else wondering how it can be used for marketing.

The charity sector

2012 really will be the year that charities realise they have to take online seriously or face a drop in income. Every piece of analysis we conducted in 2011 showed us that the more traditional acquisition channels aren’t performing as well as they used to. The inefficiencies of cold direct mail for example will become ever more apparent. Response rates have been on a downward spiral for the last few years which is forcing the sector to mail in consistently higher volumes -at great expense – just to see the same return they could have expected a few years ago.

There will also be further resistance to face to face fundraising. The market is reaching saturation causing a significant rise in price and cost per acquisition, and this will eventually force charities to look at alternatives.

Online is truly the only channel showing signs of growth, and while it may seem daunting to deviate from the norm, it is counter-intuitive to ignore this and just continue using channels that are in decline.

We also predict that this shift in budgets will instigate organisational shifts across the sector, with digital departments becoming further integrated with fundraising teams. This should hopefully lead to vastly improved implementations of online campaigns, where the synergy between the digital application and fundraising message for a campaign reaches the potential that online fundraising has promised for years.

2012 will also be the year that people start to jump on the mobile bandwagon, but implement their first foray poorly with bad integration with overall comms strategies.

The market is also wide open for a mobile payment processor to take donations as there isn’t a truly a viable default option yet. Any takers?!

So, that’s what we think will happen in 2012. What do you think?

Ash

After last week’s news that Timeline was becoming available in certain areas of the world, Facebook announced on their blog that the new feature has now been rolled out to all users. Do you have Timeline yet? Like it or loathe it?

It is worth noting that Facebook have stated that Timeline is still unavailable for brands. While they have never confirmed nor denied that brand pages will get the Timeline treatment, it is widely expected that we will eventually see new layouts soon.

Brand pages gain privacy features

In other Facebook news, brand pages now have the ability to communicate with users privately. This informative post from we are social outlines how the new feature will work.

The most notable addition though, is the ability to private message users from their comments on the brand’s wall.

The opinion around the office is that brands will need to be careful when using this feature, especially if the message is in reply to negative user comments.

This new feature seems to bring further relevance to last week’s beautiful bytes where we looked into whether social media has affected brand’s decision making (for better or for worse) when dealing with negative situations.

Twitter Overhaul

This week saw Twitter overhaul many of it’s product offerings. Profile pages gained a new page header containing vital statistics and the right hand sidebar became the left hand sidebar. Redesigned Android and iOS apps were also released.

An improved system for embedding tweets into web pages has also been implemented.

This will be really useful for displaying individual tweets without going through the arduous task of screen-shotting, uploading and adding an image to a post or page.

The most significant change however seems to be a consolidation of Twitter’s functionality and simplified navigation.

Twitter has traditionally been organically developed by it’s users. For example, hashtags were never an original feature on Twitter, but users started using them to organise conversations. Now, ‘#Discover’ is a dedicated menu item to help users find content they’re interested in.

More next week for the last beautiful bytes of 2011!

Ash

Facebook has started to roll out its new layout, known as Timeline. This was announced back in September, but has only just been released much to everyone’s frustration. However, Facebook recently announced on its blog that Timeline has been rolled out across New Zealand(!), with the rest of the world to follow.

Excited? Not bothered? Worried about what picture to display at the top of your profile and how do you think Timeline will change the way that people look at Facebook profiles? After all, your profile picture is what your friends look at the most!

With that in mind, is your organisation utilizing its profile picture effectively? Are you sporting a logo, welcome message or a call to action? And, perhaps more importantly, can you see this changing if brand pages get the Timeline treatment? There has been a lot of buzz about this online, but Facebook hasn’t confirmed whether brands will have a similar Page layout.

Facebook’s Subscribe button available for your website

After Facebook’s original launch of the ‘Subscribe’ option, many thought the move was to mimic the idea of ‘followers’ that Twitter has made so popular. Akin to Twitter’s Follow button, the Subscribe button allows Facebook users to receive public updates in their news feeds.

Just how useful this will be remains to be seen. It’s been hotly debated in the beautiful world office, but we’ll all need to use it for a while before we can decide whether it’s going to be like yet *another* unread RSS feed, more clutter in our newsfeed or an intelligent way to customise what we see.

Social Im(media)cy

Earlier this week, we saw PayPal trying to cope with a torrent of complaints regarding the action they took with a site called Regretsy.

Regretsy set up a PayPal account and placed a button on its website to collect Christmas donations, to buy toys for underprivileged children. Paypal swiftly froze the account, stating that only registered non-profits could use the service in this way, and told Regretsy to refund all transactions.

For each transaction, PayPal’s terms state that it keeps a small percentage of the fees for a refund. This is what set off the first social media frenzy. After a substantial grilling from the public, PayPal was quick to reinstate the account and issued an apology on its blog. The apology mentioned that PayPal had been in touch with Regretsy and the the issue was being resolved.

Regretsy then posted that they had heard nothing from PayPal, who had apparently published an apology before implementing that action they said they had taken. Cue social media frenzy two.

We’re intrigued to see how the rest of this story unfolds!

But, what this got us thinking about is whether PayPal’s social media presence helps or hinders the brand in this situation? On one hand, social media helped spread the news like wildfire, and complaints on their public profile (particularly on Facebook) are still visible. Deleting large amounts of complaints often leads to even more complaints, as it looks like the problem is being covered up, and people’s opinions are being censored.

However, if PayPal didn’t have a social media presence, these conversations would probably have happened anyway – just without them.

So, here’s a couple of questions to leave you with: Has the speed and ease of social media affected brands’ decision making and behaviour when dealing with this kind of public relations issue? And how much has this changed the public perception of the brand?

David Jones was quoted in yesterdays Evening Standard as saying;

“We are entering the Age of Damage where if you as a business, as a leader, don’t behave in the right way, people will take you down,”

The story about Janey Godley and her exchanges with two charities online highlights how real the risk is to personal as well as organisational brands.

Until next week!

Ash

A niche opportunity?

Do you feel that Facebook and Twitter have become crowded? It’s true the number of users on these networks is growing by the day – a fact which usually has us singing their praises. However, this week, we’re reminded that some niche networks deliver big results for brands. Heather Whaling describes:

‘Niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested.’

For example, online retailer ModCloth found success with platforms such as photo sharing app Instagram and online pin board Pininterest. ModCloth used the networks to connect with pre-existing fashion communities and now cites Pininterest as one of its top referring sites.

So, does this mean you should abandon Facebook and Twitter? We would say definitely not. Will Instagram and Pininterest work for everyone? Probably not. But this doesn’t mean that there aren’t other niche networks which could benefit your organisation or boost charity campaigns. Having clear objectives will help you discover what networks might benefit you most and best target your audiences.  This approach worked very well for us, when we worked on this campaign.

Google has another rival

We’re big fans of WordPress at beautiful world and were interested to learn about its latest development, and its answer to Google Adsense, WordAds.  If you’re a blogger, this means you have the potential to monetise your musings but with 50,000 WordPress powered blogs coming online everyday it isn’t only bloggers who should be pleased. WordAds promises its ads will be more relevant to blog content and ‘the ads will be targeted so that they are a good fit with a genre’ – opening up a whole lot of potential for charities to advertise its content.

We will eagerly await further updates…

Is your charity going to be the next Britney Spears?

So we’re still sitting politely on the fence about Google+ but this week we learn that Britney Spears is its most followed user. Google+ was a hot topic for some at NFPtweetup last week (Ade and Ross I’m definitely talking about you!) and we’ve been wondering how those charities that were first to set up their pages have been getting on? Tell us about your experience and if it’s working – or even if it’s not – in the comments below.

Presentations and cake

We’re still fresh from celebrating NFPtweetup’s third birthday last week and we hope you enjoyed yourselves – and the cake! If you haven’t done so already, please complete our short survey and help us make the next one even better. For those who missed out, the presentation slides are on the NFPtweetup slideshare. Also, keep your eyes peeled for details of our next event in the New Year as (fingers crossed!) we’re planning something a little bit special.

Finally, for those who are seeking the key to making something ‘go viral’ it turns out the answer lies with one man and his dog…

Until next November

Teri

Facebook is set to introduce sponsored content to our Facebook News Tickers – the real time updates section in the news feed.

‘Oh no!’ I hear you cry, ‘more advertising trying to weasel its way into my personal life’. But at the end of the day, Facebook can only continue to grow and develop thanks for the ever increasing amounts of money brands and organisation spend on Facebook advertising.

For those that use Twitter though, this concept will be nothing new. And considering the amount of data Facebook knows about us, these stories will have the ability to be targeted at a much higher level, meaning stories are far more relevant to us (much in the same way that we currently target regular Facebook ads).

The benefit that sponsored stories in the Ticker will give is increased visibility as well as to combat banner blindness users may have to regular Facebook ads. It will be interesting to see the sort of stories that will fill up my ticker, and whether the format will make content compelling enough to click through on.

TweepsMap. Maps your…followers.

A new service from TweepsMap offers an interesting insight into the location of your Twitter followers. After signing in to the service, you can opt to view your followers by country, region or town.

I was surprised to find that over 15% of my followers were based in North America. This will be interesting for charities to see their core audience location, and identify whether it is worth launching region specific social media campaigns.

Google+ Brand Pages. Revisited. 

After writing last week that Google had released brand pages for Google+, (and reading several articles mentioning how they were faring), I was keen to have a quick look myself.

Interested to see how many fans Coca Cola had on Google+, I immediately ran into issues finding the official brand page. Not an excellent start if you ask me. I gave up on ever finding it after clicking through a few ‘fan’ pages, and looked straight for McDonald’s, only to find that a rather unimpressive 444 people had the official page in their circles.

While Google rejects claims that Google+ is struggling to gain popularity, it can’t be said that they’re off to a flying start.

Which really leads to my question; ‘What on Google Earth needs to change for Google+ to reach adoption rates so desperately desired by the search giant?’

YouTube looks different

While not a huge piece of news, Google have given YouTube a facelift. What was white is now a slightly dirty shade of grey, and while the aesthetic changes look fairly minor, navigation of videos seems to have had a fair amount of work.

One key addition though is the Google+ integration. Since your YouTube account can be part of your Google+ account, this may lead to greater sharing of this type of content on Google+.

To answer my own question above, it may be this kind of change in habitual behavior (i.e. sharing a particular content in a particular place) that could see an increase in adoption rates for the social network.

What are your thoughts? We’d love to hear from you.

More next week,

Ash

Crowdsourcing has become a relatively hot topic in the last few months. A project by ‘One Day on Earth’ aims to collect pictures and video from 11^th November 2011 from around the world to produce a film depicting everything that can happen in one day.

Last year, the project was done in collaboration with over sixty charities and to date, the site has almost 30,000 members. If this year’s film is half as good as the trailer for last year’s looks, it will be a stunning piece of work.

Mobile Wallets to transform fundraising

The technology for mobile payments is still going through various stages of development and growth. It is generally accepted that mobile payments are the next step in terms of paying for goods and services, as well as opening up a whole range of opportunities for fundraising.

Near field communication (NFC) has been talked about for a long time, yet adoption levels among device manufacturers (particularly those producing smartphones) are relatively low. Until NFC hits the mainstream, ‘mobile wallets’ seem to be a viable alternative.

A mobile wallet could potentially negate the need to carry around cash and credit/debit cards, with all transactions occurring on your mobile device and simplified to clicking a link or two.

With the ability to pay for things so easily on a mobile device, we could see a revolution in our mobile fundraising methods.

It seems as though things are about to get (even more) interesting!

NFPtweetup 3^rd Birthday

The second set of tickets for NFPtweetup’s third birthday were released yesterday, and went so quickly the hot cakes felt a little neglected. Not to worry – if you were unable to get a ticket this time round, the final charity release of tickets is set for today (Thursday 17^th November), so keep your eye on Twitter for more information!

More next week,

Ash