Highlights from the live question and answer panel for Guardian voluntary sector network. Topics included internal challenges with social media, asking for celebrity tweets, getting started with social media and integrating social media into other areas of work.

Whilst looking for one of my presentations on Slideshare to send to someone just now, I stumbled across this collaborative slide deck I contributed to earlier in the year, on trends in charity communications over the next ten years, which was curated by our friends at Bright One and CharityComms.

What’s wrong with the following statement?

“We are mailing half as many people this time round, so we need to halve the income target”

Now, I guess that sounds entirely reasonable, but in fact, it isn’t.