Alzheimer’s Research UK wanted to recruit a cohort of very high value donors, so we developed a high value campaign to help fund its ongoing research to find a cure for Alzheimer’s.

Last year, beautiful world was invited to pitch for Centrepoint’s virtual gifts campaign, to launch in the run-up to Christmas.
Our approach was both innovative and radical and, in the end, saw off three other experienced digital agencies.

Action on Addiction needed to raise funds to support their M-PACT programme to help families with children suffering from the fallout of a family member’s addiction.

Christmas is a key time for Centrepoint. Its hostels are full to bursting, with close on 800 homeless young people. The last thing they can afford is an appeal that under-performs.

This piece is based around the idea of a children’s story for grown-ups. It features a beautifully-illustrated booklet, with seemingly cute pictures contrasted against the harsh story of a teenage runaway.

Most people automatically zone out of any part of a newspaper page showing an advertisement. This simple, type-led execution about dementia has an interactive hook.