Alzheimer’s Research UK wanted to recruit a cohort of very high value donors, so we developed a high value campaign to help fund its ongoing research to find a cure for Alzheimer’s.

Last year, beautiful world was invited to pitch for Centrepoint’s virtual gifts campaign, to launch in the run-up to Christmas.
Our approach was both innovative and radical and, in the end, saw off three other experienced digital agencies.

Action on Addiction needed to raise funds to support their M-PACT programme to help families with children suffering from the fallout of a family member’s addiction.

After analysing 60 million transactions from the last five years, we developed a budgeting and forecasting system for RSPCA to show where to allocate budget for the best return on investment in the short, medium and long term.

This piece is based around the idea of a children’s story for grown-ups. It features a beautifully-illustrated booklet, with seemingly cute pictures contrasted against the harsh story of a teenage runaway.

Most people automatically zone out of any part of a newspaper page showing an advertisement. This simple, type-led execution about dementia has an interactive hook.