an agency for charities and any organisation
that wants to do the world some good.

Posts Tagged ‘donor acquisition’

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Alzheimer’s Research UK wanted to recruit a cohort of very high value donors, so we developed a high value campaign to help fund its ongoing research to find a cure for Alzheimer’s.

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  I read this article from Third Sector magazine about Michael Naidu of Mencap, who is also vice-chair of the PFRA, asking that attrition rates from all channels of fundraising be published.  Currently it is only face to face (F2F) fundraising that reports attrition levels (I’m guessing this also includes door to door). I agree [...]

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Evolution of virtual gifts

January 10, 2011

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Last year, beautiful world was invited to pitch for Centrepoint’s virtual gifts campaign, to launch in the run-up to Christmas.
Our approach was both innovative and radical and, in the end, saw off three other experienced digital agencies.

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Action on Addiction needed to raise funds to support their M-PACT programme to help families with children suffering from the fallout of a family member’s addiction.

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Third Sector reported yesterday on some recently published findings by nfpSynergy (I’ve clipped the article on my Posterous), which prompted me to ponder on these points in particular:

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Latest Charity Awareness Monitor also indicates that persistent or obtrusive fundraising puts donors off

The proportion of people who think charities work professionally has increased by more than a sixth over the past three years, according to a survey.

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At youth mobility charity Whizz-Kidz we’ve been steadily increasing our social media and real-time web use over the last 18 months; trying and testing different platforms for different communications with our supporters and users.

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The RNIB was keen to make its first foray into online fundraising, to begin testing propositions, treatments and media to provide learning and benchmarks to form the basis of a new donor acquisition programme.

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Diabetes UK has built an award winning fundraising site: Challenge|Diabetes UK and asked us to create a series of online banners to drive people to it.

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After analysing 60 million transactions from the last five years, we developed a budgeting and forecasting system for RSPCA to show where to allocate budget for the best return on investment in the short, medium and long term.

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Most people automatically zone out of any part of a newspaper page showing an advertisement. This simple, type-led execution about dementia has an interactive hook.

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