Last year, beautiful world was invited to pitch for Centrepoint’s virtual gifts campaign, to launch in the run-up to Christmas.
Our approach was both innovative and radical and, in the end, saw off three other experienced digital agencies.

Action on Addiction needed to raise funds to support their M-PACT programme to help families with children suffering from the fallout of a family member’s addiction.

Christmas is a key time for Centrepoint. Its hostels are full to bursting, with close on 800 homeless young people. The last thing they can afford is an appeal that under-performs.

After analysing 60 million transactions from the last five years, we developed a budgeting and forecasting system for RSPCA to show where to allocate budget for the best return on investment in the short, medium and long term.

This piece is based around the idea of a children’s story for grown-ups. It features a beautifully-illustrated booklet, with seemingly cute pictures contrasted against the harsh story of a teenage runaway.

Most people automatically zone out of any part of a newspaper page showing an advertisement. This simple, type-led execution about dementia has an interactive hook.