The RNIB was keen to make its first foray into online fundraising, to begin testing propositions, treatments and media to provide learning and benchmarks to form the basis of a new donor acquisition programme.
We designed a series of display ads, to run across a number of media properties and placements. These were based on (more…)
New year’s resolutions Diabetes UK style
Diabetes UK has built an award winning fundraising site: Challenge|Diabetes UK and asked us to create a series of online banners to drive people to it.
This campaign ran after Christmas, and throughout January, to coincide with the time people make their New Year’s Resolutions.
The banners invited you to set yourself a challenge – anything from swimming 100 laps, to losing a turkey in weight, to dancing for a hour – and then raise funds by asking your friends and family to donate and sponsor you to achieve your personal goal.
The magenta colouring helped the banners stand out from the page even at the smallest size, whilst the low-fi animation style worked in contrast to the conventional finish of most of the other display advertising.
The principle behind these ads is visual disruption – they disturb the eye and draw you to them. This approach was very successful in driving traffic to the Challenge site and further ads are planned later in the year.
We have just presented the first iteration of a 5-year budget and forecasting model to RSPCA.
This is a groundbreaking project that has involved the analysis of some 60 million transactions going back over the past 5 years.
It will allow RSPCA to see clearly where to invest budget to achieve the best return on investment, in the short, medium and long-term, and enable the charity to forecast the impact on income whenever key performance indicators are exceeded or missed, and respond accordingly, to ensure the ongoing financial security of the charity.
