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Posts Tagged ‘donor recruitment’

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  I read this article from Third Sector magazine about Michael Naidu of Mencap, who is also vice-chair of the PFRA, asking that attrition rates from all channels of fundraising be published.  Currently it is only face to face (F2F) fundraising that reports attrition levels (I’m guessing this also includes door to door). I agree [...]

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Evolution of virtual gifts

January 10, 2011

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Last year, beautiful world was invited to pitch for Centrepoint’s virtual gifts campaign, to launch in the run-up to Christmas.
Our approach was both innovative and radical and, in the end, saw off three other experienced digital agencies.

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Action on Addiction needed to raise funds to support their M-PACT programme to help families with children suffering from the fallout of a family member’s addiction.

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Third Sector reported yesterday on some recently published findings by nfpSynergy (I’ve clipped the article on my Posterous), which prompted me to ponder on these points in particular:

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The RNIB was keen to make its first foray into online fundraising, to begin testing propositions, treatments and media to provide learning and benchmarks to form the basis of a new donor acquisition programme.

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Diabetes UK has built an award winning fundraising site: Challenge|Diabetes UK and asked us to create a series of online banners to drive people to it.

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After analysing 60 million transactions from the last five years, we developed a budgeting and forecasting system for RSPCA to show where to allocate budget for the best return on investment in the short, medium and long term.

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