Some years ago, I found myself newly installed as one of two creative directors hired by the fundraising agency, Cascaid. It had recently moved from Reading to London and was determined to become a major player on the London scene (which it did).

These days, charities are getting a lot of encouragement to have a video presence on the web. Good thing, too.

YouTube, now the world’s second largest search engine, runs an excellent service for non-profits – with the ability to put links in your video that go directly to your website.

Last night I attended an event called The Goodpitch at Amnesty’s very cool offices in New Inn Yard – just around the corner from beautiful world.