an agency for charities and any organisation
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Posts Tagged ‘income’

Evolution of virtual gifts

January 10, 2011

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Last year, beautiful world was invited to pitch for Centrepoint’s virtual gifts campaign, to launch in the run-up to Christmas.
Our approach was both innovative and radical and, in the end, saw off three other experienced digital agencies.

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Blackbaud Index for Charitable Giving

Those nice people at Blackbaud, makers of Adam’s favourite database, The Raiser’s Edge, have published what they call ‘The Blackbaud Index of Charitable Giving’ based on data they have collected from 1,364 nonprofit organisations in the US.

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After analysing 60 million transactions from the last five years, we developed a budgeting and forecasting system for RSPCA to show where to allocate budget for the best return on investment in the short, medium and long term.

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sircliff

What’s wrong with the following statement?

“We are mailing half as many people this time round, so we need to halve the income target”

Now, I guess that sounds entirely reasonable, but in fact, it isn’t.

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