Most people automatically zone out of any part of a newspaper page showing an advertisement. This simple, type-led execution about dementia has an interactive hook.

The Bike Doctor is a brand new social enterprise: it offers London’s first and only professional cycle mechanic training programme. How could they recruit trainee mechanics?

Bullying is often well hidden, so it’s great to use a medium as public as bus sides to expose it. It’s always more memorable if you can connect your message with what people are staring at in some way as well.