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Posts Tagged ‘RSPB’

The truth about branding

March 21, 2011

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I’ve just read, and enjoyed, Mark Phillips’ recent blog post about the effects of re-branding on fundraising. Much of what he says rings true, but there is more to branding than the company clothes and hairstyle. Having spent much of my career working on sizeable branding projects, I’d like to add a few thoughts. 1. [...]

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The other day I got pleasant surprise in the form of an email from Sofii – a website set up by Ken Burnett as “The Showcase of Fundraising Innovation and Inspiration.”

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