Google has been making more waves in tech news this week. Some of it good, some not great but all of it interesting.

This is a useful graph to add some context if you have not yet tried Facebook advertising for your charity or nonprofit – although most charities I’ve come across have put a toe in the water at least by now, and many have found Facebook ads can work well for them.

Happy New Year everyone – welcome to 2011! I hope you all had a great break full of overindulgence – I think my Christmas dinner has just about settled. Time for some tech news I think!

One of the areas I often end up exploring with clients and at conferences is the difference in demographics between Facebook and Twitter users, between the platforms and what they can be used for.

What’s great about Steve’s posts is that they come from a place of data – fact – rather than opinion (as Adam is fond of saying). There really isn’t enough hard, meaningful data shared in the UK on charitable giving (with JustGiving being a notable exception). It would be great to see Blackbaud doing something similar to this in the UK.

Yesterday’s Chart of the Day was this insight into how Twitter users in the US spend their time on it, taken from a ‘big study’ by The Pew Research Center ‘focused entirely on Twitter’.

Will Facebook ever displace Google as a search engine? Probably not. But, it could quickly erode Google’s dominance as the way people find information.

I was sent a link to this article yesterday by a friend (who works as a fundraising consultant). She asked me what I thought about it ‘from a data perspective’. Given that the sample was so small, did I think it was indicative of anything useful to know?