Posts Tagged ‘supporter journeys’

Forecasting the future of the RSPCA

Sunday, March 28th, 2010

We have just presented the first iteration of a 5-year budget and forecasting model to RSPCA.

This is a groundbreaking project that has involved the analysis of some 60 million transactions going back over the past 5 years.

It will allow RSPCA to see clearly where to invest budget to achieve the best return on investment, in the short, medium and long-term, and enable the charity to forecast the impact on income whenever key performance indicators are exceeded or missed, and respond accordingly, to ensure the ongoing financial security of the charity.

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