This week, Google have released Real-Time, an immediate analytics tool that shows you how many people are engaging with your content at any one time. Facebook push us to make better Pages and ReTargeter follows your followers.

This week we focus on three of our favourite talking points: Google+, Twitter and Facebook and think about how their changes will affect what we do with them in the charity sector. We also get excited about tonight’s NFPtweetup!

What’s wrong with the following statement?

“We are mailing half as many people this time round, so we need to halve the income target”

Now, I guess that sounds entirely reasonable, but in fact, it isn’t.