an agency for charities and any organisation
that wants to do the world some good.

Posts Tagged ‘web’

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One of the areas I often end up exploring with clients and at conferences is the difference in demographics between Facebook and Twitter users, between the platforms and what they can be used for.

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I took part in two social media panels today at the Women’s Resource Centre’s Facing Our Future Conference at the Cass Business School, alongside Fiona McLaren from Amnesty UK and @BeckyPants, founder of whomadeyourpants – a cooperative in Southampton, ‘empowering marginalised women and making utterly splendid pants’.

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chart of the day

Will Facebook ever displace Google as a search engine? Probably not. But, it could quickly erode Google’s dominance as the way people find information.

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Simon and I were talking the other day about fashions in web design and whether people just copied off each others’ sites or whether there are best practices emerging. So I thought that it would be a good idea to have a history of charity homepages, starting from now.

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The RNIB was keen to make its first foray into online fundraising, to begin testing propositions, treatments and media to provide learning and benchmarks to form the basis of a new donor acquisition programme.

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We conducted an e-commerce analysis and evaluation for RNID, to help the charity improve user journeys on its site for people visiting the shop area of its website – and increase the number of purchases of the charity’s products for deaf and hard of hearing people.

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