We take a creative approach to everything we do, from mail packs to press advertising, film, ambient media, data planning, or social media. In our opinion, a brilliant piece of data analysis deserves to sit alongside our most visually inspired work.
New year’s resolutions Diabetes UK style
Diabetes UK has built an award winning fundraising site: Challenge|Diabetes UK and asked us to create a series of online banners to drive people to it.
This campaign ran after Christmas, and throughout January, to coincide with the time people make their New Year’s Resolutions.
The banners invited you to set yourself a challenge – anything from swimming 100 laps, to losing a turkey in weight, to dancing for a hour – and then raise funds by asking your friends and family to donate and sponsor you to achieve your personal goal.
The magenta colouring helped the banners stand out from the page even at the smallest size, whilst the low-fi animation style worked in contrast to the conventional finish of most of the other display advertising.
The principle behind these ads is visual disruption – they disturb the eye and draw you to them. This approach was very successful in driving traffic to the Challenge site and further ads are planned later in the year.
Forecasting the future of the RSPCA
We have just presented the first iteration of a 5-year budget and forecasting model to RSPCA.
This has been a monumental and groundbreaking project that has involved the analysis of some 60 million transactions going back over the past 5 years.
It will allow RSPCA to see clearly where to invest budget to achieve the best return on investment, in the short, medium and long-term, and enable the charity to forecast the impact on income whenever key performance indicators are exceeded or missed, and respond accordingly, to ensure the ongoing financial security of the charity.
Christmas appeal for The Children’s Society
We’re very proud of this piece, which is based around the idea of a children’s story for grown-ups. It features a beautifully illustrated booklet, with seemingly cute pictures contrasted against the harsh story of a teenage runaway:
It’s not easy to fundraise for teenagers – even with a case study as deserving as Sophie’s, that featured in our pack. The children’s illustrations in the storybook deliberately take the reader back to the nursery – a much easier place to stir sympathy.
The overall thrust of the pack is uplifting. It asks you not to dwell on the the things that Sophie has done – those were the actions of a deeply upset child crying out for help – but rather to think of the person that, with your help, Sophie can become.
Optimising user journeys for e-commerce for RNID
We conducted an e-commerce analysis and evaluation for RNID, to help the charity improve user journeys on its site for people visiting the shop area – and increase the number of purchases of the charity’s products for deaf and hard of hearing people.
Press work for Jewish Care
Most people automatically zone out of any part of a newspaper page showing an advertisement.
This simple, type-led execution about dementia has an interactive hook. Words are sliced out of the copy, illustrating the effect of dementia on the brain. The reader is forced to track down the missing words to get the full sense of the ad.
People don’t like ads. They do like puzzles.
Ambient idea for The Bike Doctor
The Bike Doctor is a brand new social enterprise: it offers London’s first and only professional cycle mechanic training programme. How could they recruit trainee mechanics?
Our idea:
1. Create a series of semi official looking signs:
2. Put them on ‘found’ or strategically placed bike wrecks around the area.
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3. Don’t forget to let the local media in on the secret.
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Bus side campaign for Bullying UK
Bullying is often well hidden, so it’s great to use a medium as public as bus sides to expose it.
It’s always more memorable if you can connect your line with what people are staring at in some way as well.
