St Dunstan’s – Walk 100 challenge event
Ambient idea for The Bike Doctor
The Bike Doctor is a brand new social enterprise: it offers London’s first and only professional cycle mechanic training programme. How could they recruit trainee mechanics?
Our idea:
1. Create a series of semi-official looking signs:
2. Put them on ‘found’ or strategically placed bike wrecks around the area.
3. Don’t forget to let the local media in on the secret.
Tags: ambient, awareness, campaign, guerilla marketing, outreach
