New year’s resolutions Diabetes UK style
Diabetes UK has built an award winning fundraising site: Challenge|Diabetes UK and asked us to create a series of online banners to drive people to it.
This campaign ran after Christmas, and throughout January, to coincide with the time people make their New Year’s Resolutions.
The banners invited you to set yourself a challenge – anything from swimming 100 laps, to losing a turkey in weight, to dancing for a hour – and then raise funds by asking your friends and family to donate and sponsor you to achieve your personal goal.
The magenta colouring helped the banners stand out from the page even at the smallest size, whilst the low-fi animation style worked in contrast to the conventional finish of most of the other display advertising.
The principle behind these ads is visual disruption – they disturb the eye and draw you to them. This approach was very successful in driving traffic to the Challenge site and further ads are planned later in the year.
Tags: challenge events, digital, display, donor acquisition, donor recruitment, events, events fundraising, Fundraising, online
