Forecasting the future of the RSPCA

We have just presented the first iteration of a 5-year budget and forecasting model to RSPCA.

This is a groundbreaking project that has involved the analysis of some 60 million transactions going back over the past 5 years.

It will allow RSPCA to see clearly where to invest budget to achieve the best return on investment, in the short, medium and long-term, and enable the charity to forecast the impact on income whenever key performance indicators are exceeded or missed, and respond accordingly, to ensure the ongoing financial security of the charity.

Tags: analysis, budgeting, data analysis, data planning, direct marketing, donor acquisition, donor development, donor recruitment, donor retention, forecasting, Fundraising, income, planning, retention, strategy, supporter journeys, Supporter Retention